The pet industry deserves real technology.

I'm writing this because something needs to be said out loud, on behalf of pet parents and providers: we're done with the pet industry always being an afterthought.

Cloud passed pet care by. Mobile passed pet care by. SaaS passed pet care by. By this, I mean the industry essentially got hand-me-downs; last-generation tools retrofitted from other industries like spas and gyms. Software designed for someone else, repurposed and resold. Now AI is transforming every industry on the planet, and pet care is once again at risk of being last in line.

The pet industry is a $158 billion market that's grown every year for two decades — through recessions, through downturns, through every cycle. There are more US households with pets than with children.

Thinking beyond the size of the industry, pets are family. The people who care for them, the businesses that serve them, the parents who love them— they all deserve more.

The technology built for this industry has never matched its scale or its meaning.

That ends now.

Tato exists to build the next-gen infrastructure for pet care.

The actual infrastructure, the layer everything else gets built on top of, cutting-edge and purpose-built for this industry. Other industries have this. Pet care doesn't. We're going to build it.

We're starting where the energy is: with pet business owners and operators who aren't waiting for permission, who are building the next generation of pet businesses like membership-based dog bars. However, what we're becoming is bigger than any one segment. It's for the whole industry. Every business, every parent, every dog, every vet, every product, and even every founder who chooses pet care as their life's work.

If you believe the pet industry deserves real, meaningful technology, if you think it's time for this industry to stop accepting hand-me-downs, let's talk. It doesn't matter what you're building or where you sit. If you share this belief, we're on the same team.